Anyone can design a logo,

but not everyone can design the right logo that supports your brand identity.



Logo Concept

The brand “Dexel” (pronounced as deksuh-l) derived from our dedication “Designs in pixel”, our goal is to create simple yet sophisticated designs. The simplest solution is often the most effective, simplicity will help a design be more versatile.

Font Modification

The Dexel logo was created with various modifications on a special font type and the incorporation of two iconic brackets, an expression of our motto to be experimental and go beyond our boundaries. Encamps within these brackets ‘exe’ signifies our dedication to execute, execrate and exemplify these creative ideas and our aspiration to break free from the traditions. Thinking out of the box, forward thinking and out of this world ideas.

Colours Involved

The colours used for the Dexel logo represents the colour of the sun and of the land. Everyday when the sun rises, it’s a new day to be creative in Dexel. The land is our survival, it helps us to grow the food we need, the trees that shelter us from rain and homes that provide us with comfort and protection. The Coloured Dots represent people with unique creative signatures coming together. The different tones are vital in team effort as they exist to complement each other at different times.

Secondary Graphics

The secondary graphic composites of many ‘X’ forming a fence, an infinite loop of network connections and links. When secured properly, it creates a tight and strong protection against creative pollution.


Logo Guidelines

Logo Colour

The Dexel logo may be applied in full colour, black and white colours only.

Full Colour

dexel horizontal colour logo dexel vertical colour logo
Horizontal Logo Vertical Logo

Black Colour

dexel horizontal black logo dexel vertical black logo
Horizontal Logo Vertical Logo

White Colour

dexel horizontal white logo dexel vertical white logo
Horizontal Logo Vertical Logo

Clear Space

The “X-Height” clear space logo guideline ensures that the Dexel logo has enough breathing space around it.

dexel horizontal clear space logo dexel vertical clear space logo
Horizontal Logo Vertical Logo

Minimum Size

To ensure maximum clarity and distinction, the Dexel logo should not be represented in a size smaller than 23 mm in width for the horizontal logo and 10 mm in height for the vertical logo.

dexel horizontal minimum height logo dexel vertical minimum height logo
Horizontal Logo Vertical Logo

Corporate Colours

The primary colours consist of Dexel Sun and Dexel Land.


Dexel Sun

Print Collaterals
Book Colour
PANTONE Warm Red C

Process Colour
C:0 | M:90 | Y:80 | K:0

Mobile / Web Site
Screen View
R:239 | G:72 | B:63

Hexadecimal

#EF483F


Dexel Land

Print Collaterals
Book Colour
PANTONE 411 C

Process Colour
C:68 | M:68 | Y:68 | K:0

Mobile / Web Site
Screen View
R:97 | G:82 | B:79

Hexadecimal

#61524F


So look us up, and let us show you what great branding and a talented design team can do for you.