SEO and SEM are possibly
the most cost-effective online marketing techniques today.
If you have a website, you absolutely need search engine optimisation (SEO) and search engine marketing (SEM) as part of your internet marketing arsenal. That’s because SEO and SEM offer some of the most significant returns from your online presence, by driving high-potential customers to your website and increasing your brand visibility in the online world.
Consumers Today “Search”
Consumers today Search-Click-Buy
SEO and SEM take advantage of one key aspect of consumer behaviour today – the immense use of search engines such as Google, Yahoo! or Bing. Search engines are often the first choice whenever consumers need information on store locations, pricing, product descriptions, reviews, recommendations, etc.
Need to send flowers to a friend? Most people today would just whip out their smartphones to search for “florists in Singapore”. And, since today’s search engines are extremely powerful, these consumers are likely to find exactly what they want right on the very first page of the search results.
[This is substantiated by CTR studies conducted by Advanced Web Ranking, which show that websites listed on the first page of search results attract many more clicks than those listed on subsequent pages.]
This is where SEO and SEM bring value. SEO and SEM help your website appear on the first page of the search results whenever someone types in key words or phrases related to your products and services.
More Online Bang for Your Buck
What are SEO and SEM? Very simply, search engine optimisation, commonly referred to as SEO, is a collection of techniques designed to “optimise” your website and content in such a way that you move up to the very first page of relevant search results. Search engine marketing, or SEM, typically involves placement of pay-per-click advertisements at the top of the first page of relevant search results. The best part is that you pay only when someone clicks on your ad.
Most marketers today use a combination of SEO and SEM to drive traffic to their websites. They know that these tools and techniques work, and provide substantial returns on their investment.
- Maximum Impact
- Maximum Credibility
- Maximum Results
SEO and SEM are extremely effective because the people clicking through to your website from search-result pages are high-quality visitors. They are there because they are specifically looking for your products and services, or related items. These visitors are ready for the information you are providing. Often, they are poised to buy exactly the products and services you are selling.
SEO is particularly powerful in providing you with credibility. Internet users know that the powerful search engines – Google, Yahoo!, Bing – are great at pointing them to the most relevant websites. They know that the results are organic, and not paid for by companies. Their experience shows them that the most relevant ones are also the most reputable ones. By leveraging on SEO to drive your site higher up the search results, we take advantage of this consumer perception.
By being at the first page of the search results through SEO or SEM, you’ll be top of mind at every stage of the customer’s buying cycle, whether your potential customers are at the Awareness, Consideration or Buying stage. Your visibility would have a positive impact on how your brand is perceived, which means that you’ll have greater influence over the customer’s purchasing decisions.
And, since clickthroughs are free (in the case of SEO) or very cost-efficient (in the case of SEM), you’ll be getting a high return on your investment in these tools and techniques.
Tap Our Expertise. Call Us!
SEO and SEM are fast-moving areas of expertise. Search engines are always “learning” and improving how they produce their search results, which means that the most effective tools, techniques and options are also evolving all the time.
That’s where we come in:
- We keep up with the latest developments in search engine behaviour and marketing.
- We tap the best available tools and techniques currently in the market.
- We blend technical knowhow with strategic input on your website content.
Our team of experts will customise a comprehensive, integrated plan to boost your visibility and your returns on investment (ROI).
So call us today. We’re excited to share with you more about the power of SEO and SEM, and how our SEO and SEM services can add substantial value to your online marketing efforts.
Other design services
The following will pair well with our SEO and SEM services.