Anyone can design a logo,
but not everyone can design the right logo that supports your brand identity.
Logo Concept
The brand “Dexel” (pronounced as dek–suh-l) derived from our dedication “Designs in pixel”, our goal is to create simple yet sophisticated designs. The simplest solution is often the most effective, simplicity will help a design be more versatile.
Font Modification
The Dexel logo was created with various modifications on a special font type and the incorporation of two iconic brackets, an expression of our motto to be experimental and go beyond our boundaries. Encamps within these brackets ‘exe’ signifies our dedication to execute, execrate and exemplify these creative ideas and our aspiration to break free from the traditions. Thinking out of the box, forward thinking and out of this world ideas.
Colours Involved
The colours used for the Dexel logo represents the colour of the sun and of the land. Everyday when the sun rises, it’s a new day to be creative in Dexel. The land is our survival, it helps us to grow the food we need, the trees that shelter us from rain and homes that provide us with comfort and protection. The Coloured Dots represent people with unique creative signatures coming together. The different tones are vital in team effort as they exist to complement each other at different times.
Secondary Graphics
The secondary graphic composites of many ‘X’ forming a fence, an infinite loop of network connections and links. When secured properly, it creates a tight and strong protection against creative pollution.
Logo Guidelines
Logo Colour
The Dexel logo may be applied in full colour, black and white colours only.
Full Colour
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| Horizontal Logo | Vertical Logo |
Black Colour
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| Horizontal Logo | Vertical Logo |
White Colour
 |  |
| Horizontal Logo | Vertical Logo |
Clear Space
The “X-Height” clear space logo guideline ensures that the Dexel logo has enough breathing space around it.
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| Horizontal Logo | Vertical Logo |
Minimum Size
To ensure maximum clarity and distinction, the Dexel logo should not be represented in a size smaller than 23 mm in width for the horizontal logo and 10 mm in height for the vertical logo.
 |  |
| Horizontal Logo | Vertical Logo |
Corporate Colours
The primary colours consist of Dexel Sun and Dexel Land.
Dexel Sun
| Print Collaterals Book Colour PANTONE Warm Red C Process Colour | Mobile / Web Site Screen View R:239 | G:72 | B:63 Hexadecimal |
Dexel Land
| Print Collaterals Book Colour PANTONE 411 C Process Colour | Mobile / Web Site Screen View R:97 | G:82 | B:79 Hexadecimal |
So look us up, and let us show you what great branding and a talented design team can do for you.
