HS E&C Branding Campaign

The Brief

Hen Sheng Civil Engineering is a sustainable civil engineering company which strives to provide high quality services to their customers. We are being tasked to rebrand their existing branding and logo into a modern, sophisticated, stable and sustainable company.

The Solution

The company was renamed to HS E&C during the branding phase. It is simple, short and easily remembered by the customers. The design had to integrate the Chinese name into the logo yet making it modern. The colour blue was used to symbolise fresh, sustainability and stability.