PAssion WaVe @ Marina Bay Logo Design

PAssion WaVe @ Marina Bay Logo Design

The Brief

We were selected by PA Water-Venture to create an identity for the 1ha water-sports facility in Singapore, at which its name – PAssion WaVe @ Marina Bay. It is located near Marina Bay Sands and Gardens by the Bay. The brief was to have the letters “PA”, “W” and “V” represented in uppercase in the logo and it has to suit its objective as a water theme facility in Singapore.

The Solution

The logo needed a semi-feminine feel to it, to target all who loves water sports to join. A fun looking script font was used to break away from the usual strong and bold fonts, while keeping its look close to the “PAssion” logo by People’s Association. We deliberately design the logo with a wavy “W” to simulate fun and excitement in the water. The integration of iconic font of “PA” represent People’s Association while “W” and “V” represent Water-Venture.

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