Digital Marketing is possibly
the most cost-effective online marketing techniques today.
If you have a website, you absolutely need social media marketing (Facebook) and Google Ads (aka Adwords) as part of your internet marketing arsenal. That’s because Facebook and Google offer some of the most significant returns from your online presence, by driving high-potential customers to your website and increasing your brand visibility in the online world.
Consumers Today “Search”
Consumers today Search-Click-Buy
Google Ads take advantage of one key aspect of consumer behaviour today – the immense use of search engines such as Google, Yahoo! or Bing. Search engines are often the first choice whenever consumers need information on store locations, pricing, product descriptions, reviews, recommendations, etc.
Need to send flowers to a friend? Most people today would just whip out their smartphones to search for “florists in Singapore”. And, since today’s search engines are extremely powerful, these consumers are likely to find exactly what they want right on the very first page of the search results.
[This is substantiated by CTR studies conducted by Advanced Web Ranking, which show that websites listed on the first page of search results attract many more clicks than those listed on subsequent pages.]
This is where Digital Marketing bring value. Google Ads help your website appear on the first page of the search results whenever someone types in key words or phrases related to your products and services.
More Online Bang for Your Buck
What is Digital Marketing? Very simply, social media marketing, commonly referred to Facebook targeting, is a collection of techniques designed to “push” your ads and posts in such a way that you are able to target specific groups of people in the shortest possible time. Search engine marketing, or SEM, typically involves placement of pay-per-click advertisements at the top of the first page of relevant search results. The best part is that you pay only when someone clicks on your ad.
Most marketers today use a combination of Facebook and Google Ads to drive traffic to their websites and generate leads. They know that these tools and techniques work, and provide substantial returns on their investment.
- Maximum Impact
- Maximum Exposure
- Maximum Results
Digital Marketing is extremely effective because the people clicking through to your website from search-result pages are high-quality visitors. They are there because they are specifically looking for your products and services, or related items. These visitors are ready for the information you are providing. Often, they are poised to buy exactly the products and services you are selling.
Digital Marketing is particularly powerful in providing you with better ROI. Facebook and Instagram are possible the best social media platforms for effective and exposure marketing in the shortest possible time. Their experience shows them that the most relevant ones are also the most reputable ones. By leveraging on Digital Marketing to drive your sales higher and generate more leads, we take advantage of this consumer perception.
By being at the first page of the search results through Google Ads, you’ll be top of mind at every stage of the customer’s buying cycle, whether your potential customers are at the Awareness, Consideration or Buying stage. Your visibility would have a positive impact on how your brand is perceived, which means that you’ll have greater influence over the customer’s purchasing decisions.
And, since clickthroughs are very cost-efficient, you’ll be getting a high return on your investment in these tools and techniques.
Tap Our Expertise. Call Us!
Digital Marketing are fast-moving areas of expertise. Search engines are always “learning” and improving how they produce their search results, which means that the most effective tools, techniques and options are also evolving all the time.
That’s where we come in:
- We keep up with the latest developments in Customer behaviour and marketing.
- We tap the best available tools and techniques currently in the market.
- We blend technical knowhow with strategic input on your website content.
Our team of experts will customise a comprehensive, integrated plan to boost your visibility and your returns on investment (ROI).
So call us today. We’re excited to share with you more about the power of Digital Marketing, and how our social media marketing services can add substantial value to your online marketing efforts.
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